Rethinking an old approach to internal communications
Did the deadline to enroll in benefits already pass? Where do I find information on open internal positions? That company sponsored volunteer day must be coming up, right? There’s no doubt someone sent...
View ArticlePodcasts: A Better Way to Advertise?
Any time a product or service is able to fully capture my loyalty and admiration I like to stop and ask why. So when I purchased a pair of MVMT sunglasses, shopped for a family set of Quip electric...
View ArticleEveryone Loves a Great Podcast
It turns out I’m not the only person at Cookerly with a penchant for podcasts. Following my post about the marketing potential of podcast advertising, I’ve discovered quite a few of my Cookerly...
View ArticleArtificial Intelligence is Here to Stay – So Are PR Pros
Artificial Intelligence (AI) has been around for decades. Whether when futuristically depicted in the movies or through early products demonstration in the 1950s, AI has sparked rampant debate for...
View ArticleMarketing Through a Virtual World and New Realities
Bob Dylan famously sang, “the times, they are a changin’.” In today’s world, not even our own realities are safe from this adage as companies continue to invest in virtual, augmented and mixed reality...
View ArticleBeing Part of the One Percent Creates Value for Clients and PR Professionals
While attending PR News’ Facebook Boot Camp & Social Media Summit, James Nickerson, lead instructor for digital marketing at General Assembly, caught my attention with his opening comments at the...
View ArticleWhat Makes for Great Video Content in a Saturated World?
In an age when anybody with a smart phone can film something and share it, we are inundated with both good and bad videos from all over the world. Consumers know what they like and what they don’t....
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Social Media Week: How B2B Brands Can Leverage Instagram
I had the pleasure of attending Social Media Week in New York City, which brought together many of my peers in the digital space. Sessions were chocked-full of insightful and inspirational examples,...
View ArticleFrom Virtual to Very Real: How VR Can Impact the Public Relations Space
A metal chute to my right, a timer to my left, and a large conveyor belt in front of me—I quickly grabbed an oversized box off the belt and tossed it down the chute. When I saw the next package, I knew...
View ArticleGive ‘Em the Old Razzle-Dazzle When Conducting Your Next Virtual Presentation
This week we helped a global automotive company virtually roll out an augmented reality platform to help remote technicians get under the hood of cars located miles away, hot on the heels of helping a...
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